About

Hey I’m Sheena

Like you, I am a mosaic, made up of every life experience I have had up until this point. And what an experience it has been! I’ve been on quite the journey to become the person I am today.
 
My life has been rich with experiences and lessons that have led me to this version of myself; ready to step into my calling as a coach to guide your evolution – both in mind and body – into the highest version of yourself.

2010

2010

Although most people know me through my work in the ‘fitness’ arena, I started my adult professional life as a commercial lawyer. I was unhappy in my job as a lawyer – my life lacked joy and passion and was dominated by soul-destroying stress that was completely unsustainable.
 
My relationship with myself wasn’t great either. I lacked self-confidence, struggled with self-doubt, and really believed that my happiness was waiting somewhere in the distance, once I achieved physical perfection, among other things. I overexercised and under-ate to extremes for years, convinced that being smaller held the keys to my happiness and that I must keep working to get to this distant goal, no matter how gruelling.
 
Although it looked like I was living a successful, idealised life from the outside, I was very lost within myself.

2013

2013

After my physical and mental health deteriorating further I reached a tipping point and decided that things needed to change. I started taking better care of myself both inside and out, and my relationship with food and exercise gradually began to improve. I worked hard behind the scenes to gain new qualifications so that I could finally quit my job as a lawyer and start my own health and fitness coaching, and personal training business – I was ready to make an impact transforming others as I had transformed myself.

2014

2014

The more I invested in my health and wellbeing, the more I gained strength and love for myself, my body, and all that it was capable of. I was transforming physically and finding great fulfilment in guiding others to achieve their own physical transformations through specialised training and nutrition coaching.

I had stumbled across the sport of bodybuilding and through serious dedication and a determined attitude I soon became a IFBB (International Federation of Bodybuilding) Bikini professional athlete. An exciting adventure began as I chased my sporting dreams and travelled all over the world to compete.

2016

2016

With lots of hard work and determination, I achieved amazing things in my sport over my five-year professional career. In 2016, I was the first IFBB Bikini Pro from New Zealand to ever qualify to represent NZ at the Olympia – widely regarded as the Olympics of Bodybuilding. I flew the Olympia flag for New Zealand twice in my career and achieved many other successes across an impressive 33 professional competitions.
 
Alongside my professional career, I continued to find fulfillment coaching lifestyle and bikini competition clients to achieve their goals. Ready to soar higher still, I moved to Los Angeles to chase my dreams in the fitness world, continuously developing my physique to new levels. I lived and breathed the fitness life, doing endless photoshoots and being published in multiple fitness magazines – all a result of years of commitment and hard work.

2018

2018

Somewhere along the path to attaining physical ‘perfection’ I began to feel like something was missing. I had arrived at a place of physical mastery and sculpted my body beyond the imagination of an older version of myself, but that physical perfection didn’t bring me the ultimate happiness that I was seeking. As an athlete, my body was my career, but I was beginning to realize that there was so much more to me than my physical shell and that I was being called to grow beyond the bodybuilding version of myself that I had created over the past 5 years.

I was being called to discover the ‘missing pieces’ within myself and to develop the tools and expertise as a coach to guide others at a deeper level. I saw clients struggling for reasons that were beyond exercise and nutrition – in ways I myself had struggled in the past – and I set off on a new journey to become a more evolved version of myself and to follow my path as a coach guiding others at a whole new depth of transformation.

2019

2019

My inward journey was calling me home to myself in many ways. I decided to come home to New Zealand and return to study. Fascinated by the connection between the mind and body, I went back to university to gain my post-graduate qualification in psychology, along with my Neurolinguistic Programming (NLP) practitioners’ certification and multiple certifications in holistic coaching.
 
I continued my own journey of finding more balance and harmony in my relationship with exercise, nutrition and myself – no longer treating my body as something I must strive to improve and change but instead as the sacred physical vessel through which I am able to experience this wonderful thing called life.
 
Now I move my body for many reasons other than the way I look. The way I nurture and care for my body directly affects my mind and is all part of a regenerative process of self-investment.

2022

2022

I have walked my own beautiful path of transformation and am finally living in a place of harmony, inside and out. I have personally experienced the profound empowerment and freedom that flows from this mind and body work and believe it is now my life’s calling to help others experience the same life-changing shifts.

Are you ready for change? I want to guide you on your own journey as you evolve to meet your highest self.

Ready to start your journey?

Sheena Jayne has a range of coaching packages and options to suit you regardless of where you are on your journey.

Enter your details here to keep up to date with my mind & body coaching offerings, coaching app and get insights sent straight to your inbox!