fbpx

SJ Fitness

Welcome to Sheena Jayne Fitness!

Competing in a fitness competition is a fantastic vehicle for personal growth and development, although it is not always approached in a balanced, holistic or healthy way.
 
During Sheena’s competitive years she learnt the importance of remaining grounded to your inner personal development alongside pursuing your competitive goals. Sheena is now committed to sharing her knowledge.

This is a unique opportunity to learn from one of New Zealand’s most successful bodybuilding competitors to date. You will learn how to transform your physique, alongside the guided process of life-changing inner transformation. The most expansive and fulfilling journey of growth awaits!

Sheena’s experience:

Sheena has achieved to the top of the sport of bodybuilding as an IFBB Bikini Pro, setting a record as the first New Zealand Bikini Pro to ever represent New Zealand at the Olympia – widely regarded as the ‘Olympics’ of Bodybuilding – in 2016. Sheena flew the New Zealand flag all over the world as a 33-time professional competitor, 2x Olympian, 5x Arnold Classic competitor and winner of one of most prestigious bikini contests on the professional circuit – the New York Pro – in 2017.

Not sure where to start?

Book your complimentary 15min discovery call today!

Explore Sheena’s coaching offerings!

Become part of Team SJF

EVOLVE x FITNESS // 2025 Season Coaching Package

What’s included?

  • EVOLVE X FITNESS: Sheena’s signature mind & body holistic coaching on your competition journey
  • Pre-coaching connection call
  • Pre-coaching survey
  • Personalised training programming
  • Personalised nutrition programming
  • Training, nutrition, competition & personal development resources
  • Weekly check-ins (increasing toward your show)
  • Expert posing coaching
  • Video coaching calls
  • Full in-app support
  • Membership of Team SJF in-app community
  • Invitation to in-person team training sessions and posing workshops
  • Be part of a community of likeminded growth-focused women
  • 2025 Season: Team spaces limited to 20 athletes to ensure quality
  • As an Evolve x Fitness client enjoy complimentary membership of Woke + well Collective

Discovery call:

Still not sure if this is right for you?

Book your complimentary 15min discovery call here today!

Details:

Pursue your goals as a fit model, bikini or wellness fitness competitor in a holistic and growth-centred way, from the inside-out and the outside-in, with Sheena as your expert coach, mentor, and guide.

Your coaching package includes all 'online' coaching outlined below.

All new athletes to the team are required to book in for (at least) 5x 1:1 posing sessions (FLOW, 5 sessions, $444) to learn your posing & choreograph your routine.
Sheena will create a new personalised training program for you every 4-weeks that is designed for you specifically to transform your physique based on the judging criteria of your competition category.

Your personalised training program will be delivered through the Sheena Jayne coaching app providing videos and in depth notes for every exercise, giving you an interactive platform to track your strength and body metric progress and receive feedback from Sheena on your training technique. You will receive guidance and support in every aspect of your training and physical transformation journey, developing new knowledge of training, up-skilling on mind-muscle connection to take your workouts to new levels, gaining confidence in your abilities and driven by a commitment to transformation that you can sustain beyond your time on stage.
The way you fuel your body is so important for every aspect of your health. Your personalised nutrition coaching journey will give you the knowledge and skills to understand the science behind transforming your physique to achieve your best on the stage whilst also prioritising fuelling your body for optimal health and hormone balance far beyond the stage.

Work closely with Sheena to create your own personalised nutrition plan based on your body statistics, goals and lifestyle; boost your knowledge and understanding with Sheena's Holistic Nutrition Guide and receive unlimited support as you develop an awareness of what's in the food you are eating and how to make educated goal-friendly choices to the stage and beyond. Understand the importance of creating real lifestyle and habit changes that support the achievement of your competition goals to ensure that the pursuit of your competition goals is not detrimental to your health, happiness or metabolism.

Nutrition coaching is delivered through Sheena Jayne app with integrative macro tracking functionality.
Posing is an art. A successful posing routine must be choreographed specifically to display the strengths of your physique in a way that reflects the judging criteria of your competition category whilst harnessing your personality and unique flair as well as exuding confidence and poise. Sheena is a posing and stage presentation expert with a passion for coaching her clients to display their absolute best on stage.

All new athletes to Team SJF are required to schedule at least 5 FLOW posing coaching sessions ($444) to learn & craft your posing one on one with me. Some clients may want/need to do more. Posing coaching is online via zoom or at Olympic Gym, Mosgiel for local clients.

Team posing workshops at Olympic Gym will be arranged via the Team SJF in app community.
Your bikini, heels, tanning, hair, make-up are all an important part of the overall package you will present and be judged on when you step on stage. Rest assured you will have Sheena's expert guidance on every aspect of your competition package as well as your show selection, leaving no stone unturned in bringing your best overall look to the stage when it's your time to shine.
Powerful and lasting change on the outside follows change occurring on the inside. Share a personalised mindset coaching journey created to give you the tools and skills to ensure that you are the master of your mind, not your mind the master of you. Sheena's mindset coaching is a unique blend of psychology, NLP principles and spirituality, guiding you to new levels of self-awareness and presence, superpowers enabling you to become a change-maker in your competition journey and in every area of your life. Explore unlimited mindset growth through coaching calls and personally curated mindfulness exercises and tools.
1:1 video coaching calls are included in your coaching package to create a container of exploration for your transformation and growth in every aspect of your fitness competition and personal development journey.

Sheena will invite you to witness yourself, your mindset and your inner workings from a vantage point of greater self-awareness, enabling you to see and take action on the personal growth opportunities available to you on the journey towards achieving your goals and in all other areas of your life experience.

Each coaching call, Sheena will share with you relevant tools and skills to become more empowered within your own life and a greater self-leader, confidence to grasp each opportunity for growth as it arrives. You will often have 'mindfulness homework' to complete from call to call and each call will be recorded and available for you to revisit to tap into your greatest growth.

Coaching calls will be monthly, then fortnightly from 12 weeks before your show. You're always welcome to book more coaching calls if you would benefit from doing so.
Each week you will have an assigned check-in day where you will submit a weekly self-enquiry reflection and progress tracking photos and measurements through the Sheena Jayne app.

As a competitor, check-in frequency will increase closer to your show. They will become bi-weekly, then often daily during peak week.

At each check in, Sheena will assess all measures of your progress mentally, physically and holistically and will make adjustments and assign tasks for the week ahead to guide your progress, awareness and growth. Each check-in Sheena will assist you in reflecting on opportunities for your personal development and highlight valuable topics for upcoming coaching calls.
As your coach, Sheena does her best to offer guidance and support whenever you need it. You can contact Sheena any time through the app inbox for support or to ask questions. Sheena's depth of coaching fosters a high-touch client-coach relationship with full online support outside of scheduled check-ins and coaching calls to best nurture you in the process of your evolution.

You'll be invited to join the Team SJF in app community where you'll be kept up to date with team trainings, posing workshops and events and have the opportunity to connect with women on a similar journey.

Pricing:

Monthly

$ 400

(Per month)
**60 days notice required for cancellation

SJF Posing and Feedback Services

FLOW Posing Coaching

What’s included?

  • 45 min video call
  • 1x follow up coaching/feedback videos

Details:

Posing is an art. A successful posing routine must be choreographed specifically to display the strengths of your physique in a way that reflects judging criteria of your competition category whilst harnessing your personality and unique flare as well as exuding confidence and poise. Sheena is a posing and stage presentation expert with a passion for coaching her clients to display their absolute best on stage.

- Video coaching call from anywhere in the world (in-person sessions available locally).
- Submission of 1x posing video after each posing session to receive feedback.

Pricing ($NZ):

One off

$ 111

x5

$ 444

($88.80 per session)
x10

$ 777

($77.70 per session)

Pricing ($US):

One off

$ 111

x5

$ 444

($88.80 per session)
x10

$ 777

($77.70 per session)
INSPIRE Bikini and Wellness Competitor Feedback Consultation

What’s included?

  • 45 min video call

Details:

Not only has Sheena stood on the IFBB professional stage 33 times a competitor and coached competitors since 2014, she also has experience from the 'other side' sitting at the judging table. Take the guesswork out of making maximum progress in your competition journey with Sheena's independent feedback. Sheena will assess your stage photos against the judging criteria for your category and share her objective feedback with you via video coaching call. Your call will be recorded so that you can download and return to it as many times as you like, and share it with your coach if you wish.

- Pre-call submission of your stage photos, competition history and goals
- 45 minute video feedback call, recorded at your request for your maximum benefit

Pricing ($NZ):

One off

$ 111

Pricing ($US):

One off

$ 111

Enter your details here to keep up to date with my mind & body coaching offerings, coaching app and get insights sent straight to your inbox!